Case Studies
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Case Studies •
Milwaukee Brewers:
Wisco Supper Club
Wisco Supper Club Branding | 2026
Overview
Developed in partnership with the Milwaukee Brewers to lead branding for a pop-up Supper Club at American Family Field, as part of the launch of the new City Connect Jersey’s by Nike. The challenge was to design something that could be easily installed/uninstalled throughout the season, yet capture the feeling of a classic Wisconsin supper club.
My Role
As lead designer, I was responsible for:
Art Direction/ and concept development.
Illustration and graphic and lighting design
Stakeholder presentations
Problem solving in partnership with production company to develop a practical, lightweight, easy to install/uninstall sign, while still feeling like an authentic supper club.
Collaboration with IT to translate
style guide to code for digital menus systems in the stadium.
Results
The Wisconsin Supper Club brand generated significant media attention across multiple outlets, tapping into a nostalgic experience that resonates deeply with people throughout Wisconsin. The project resulted in a lightweight, modular sign system that was easy to install, transport, and store, along with a complementary suite of menu graphics and style guide that reinforced the authentic supper club atmosphere.
Open during Friday home games throughout the season, the branded environment successfully transformed the space into a recognizable destination that celebrated Wisconsin culture while enhancing the fan experience.
Riverworks:
Riverwest
Neighborhood
Sign
Community Branding | 2016
Overview
A project in partnership with Riverworks Development Corporation to brand Milwaukee's Riverwest neighborhood with a set of signs, that represents the community. The project was informed by extensive community engagement, including resident surveys and neighborhood focus groups, which identified the qualities, landmarks, and cultural attributes most valued by the people who call Riverwest home.
The goal was to create a highly visible landmark that would strengthen neighborhood identity while welcoming residents and visitors alike. The design celebrates the elements that define Riverwest: its abundant green spaces, proximity to the Milwaukee River, rich architectural heritage represented by the neighborhood's iconic Polish Flats, and its longstanding reputation as one of Milwaukee's most creative and community-oriented districts.
My Role
As lead designer, I was responsible for:
Concept development
Illustration and graphic design
Stakeholder presentations
Design refinement and production preparation
Coordination with fabrication requirements
Results
The completed signs, 65 in total, has become a permanent neighborhood landmark, helping strengthen Riverwest's visual identity and sense of place. The project demonstrated how thoughtful informed design and graphic arts, can support community branding while creating a memorable public-facing asset.
